Creatively incorporating video into websites

Creatively incorporating video into websites

Creatively incorporating video into websites

As video is being used more and more in websites, creatives and developers are trying to find more ways to creatively implement them into websites.

We work with a fantastic creative agency Green Chameleon – this Bristol based agency are constantly looking at pushing creativity into their awesome websites.

We recently worked with them on a project for one of their clients Bramley & Gage, a drinks manufacturer based in Bristol that specialises in fruit liqueurs and the now very popular 6 O’Clock Gin.

We shot a video for 6 O’Clock Gin and the fruit liqueurs, it was then that we needed to look at how we could creatively implement them into their site.

Green Chameleon’s Creative Director Tom Anderson explained that they wanted to fade between the two videos as the user moves the cursor from left to right on the homepage.

See the video below:

This is a great example of how you can use video in a creative manner rather than just simply placing it on your website.

There are so many ways in which video can bring your website to life as well as making the experience more engaging for the visitor.

The New Fruit team would love to have a chat with you about how we could help you create some effective video content, so drop us a line.

Rob Hayward – Creative Director

rob@newfruit.co.uk

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The New Fruit team on shoot with DJI Ronin

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